CONSUMER GROUPS
CONSUMER GROUPS
Fashion handbag designer try to satisfy the wants and needs of particular consumer groups or market segments.
Consumers are not one homogeneous mass. Traditionally, society was divided by income classes.
The wealthiest were the most fashionable, because only they could afford to buy expensive handbag.
Those traditional class systems have broken down. Almost all handbag is mass-produced, and almost everyone can enjoy fashion on some price level.
Due to lock down of city, most of the Germany consumer stay at home since 12 months ago , they are all consumers of brand handbags.
Germany on Wednesday 12th May 2021 said people who are vaccinated,
have recovered from Covid 19, can show a recent negative test will no longer have to quarantine after arriving
from a coronavirus risk are opening up swathes of Europe for summer travel.
They will travel and shopping in Italy such as Rome; Grugliasco; Genoa and buy a lot of Classic Brands handbags.
Thus, designer of china handbag factory will very busy in the coming season.