The Handbag world of JENNA LYONS,
JENNA LYONS, the handbag designer that changed the world
KOMELY ENTERPRISES LTD
The first London shop of Jennalyons opened in Covent Garden in the late 1970s and sold quirky design objects along with Ladies Handbags.
It is this talent for retail that distinguishes Jenna Lyons, she makes her stores destinations that transcend mere shopping.
This aspect has long appealed in Japan, where Jenna Lyon as been successful since the mid-1980s and where she now has more that 300 outlets and concessions.
Most influential designers work in high fashion,
with runway collections and four-figure price tags, but Jenna Lyons is an exception.
Although this saw him expelled from the prestigious Chambre syndicale de la haute couture, it was a move that was in tune with the times.
The democratization of fashion that came with the new decade handbag the designer he was able to design for a younger customer who could now afford his bags.
The creative director and president of J. Crew, she has made the preppy retailer- once the go to for Middle America’s basics- a serious fashion contender. In the noughties, a decade when a high low aesthetic flourished, J. Crew realized that its time was now.
Philosophy, missing their pieces with high-fashion labels for that high low look.
J. Crew’s world domination is only just beginning, and Lyons is right at the centre of it.
Introducing her first handbag collection in 1976, she first came to real prominence in the 1980s as a sort of counterbalance to the flash mainstream culture of the time.
Lyons’s own handbag style is no doubt a factor in the brand’s success. Her picks on the brand’s website are bookmarked by the savvy J. Crew shopper. She embodies the fashion