Lacoste Rene the great brand handbag that changed the world
How Lacoste Rene the great brand handbag that changed the world
COMELY HANDBAG
The French tennis star, Rene Lacoste, launched his polo shirt with a sport bag in 1933, six years after he had earned the nickname “le crocodile” for winning a crocodile-skin suitcase in a bet.
A friend drew as crocodile, he said, and I had it embroidered on the backpack and his blazer I wore on the courts.
His polo shirts were the first example of sport bag, backpack and sport wear phenomenon that accelerated throughout the century.
Lacoste’s crocodile, one of the most famous fashion emblems, is sold across the world to brand conscious youth.
When logo mania boomed in the 1980s, it became a major label, worn from Laos to Liverpool; it was in this city that Casuals-working –class football supporters began wearing upmarket labels such as Lacoste as an emblem of personal success. Lacoste remains a prominent brand in the sports and lifestyle market.