ITALIAN INFLUENCE VINTAGE HANDBAG
ITALIAN INFLUENCE VINTAGE HANDBAG
COMELY HANDBAG
Iconic handbag brands such as Prada and Fendi became household names during the period between 1945 and 1965; this period was known as the reconstruction in Italy, when the country began to develop a design industry that was to influence the world.
The origins of these companies that went on to produce “it” bags during the later decades of the twentieth century had their provenance in the years before the First World Was as saddle makers and leather and luggage suppliers, including Gucci, established in 1960, and Prada established in 1913.
The economic aid from America during the ricostruzione encouraged these family firms to consolidate their design and manufacturing activities in an era of post-war regeneration and creativity.
During this period, “Made in Italy” came to mean good design and superior craftsmanship, precepts which held true throughout the following decades.