How JENNAL YONS , the great brand handbag designer that changed the world
How JENNAL YONS , the great brand handbag designer that changed the world
COMELY HANDBAG
Most influential designers work in high fashion, with runway fashion bags collections and four-figure price tags, but Jenna Lyons is an exception. The creative director and president of J. Crew, she has made the preppy retailer once the go to for Middle America’s basics a serious fashion handbag contender. In the noughties, a decade when a high low aesthetic flourished, J. Crew realized that its time was now.
Lyons has a penchant for missing colours and textures, and juxtaposing sporyts and precious fabrics, and the start of several trends can be laid at her door. She championed the statement necklace worn with jeans; handbag and the accessories.
Lyons has worked at J. Crew for the entirety of her design career, starting as a junior designer in 1990. He emergence as a figurehead of the brand came with the arrival of Mickey Drexler the current CEO, in 2004. The two have become a dream team of retail success. J. Crew is now a favourite of the Obamas, and a pit stop for high fashion consumers who want to add a bit of cut price cool into their wardrobes.
It now has over 300 branches in the United States, stores in London and an estimated worth of nearly USD2 billion.