How HEDI SLIMANE , the great brand handbag designer that changed the world

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How HEDI SLIMANE , the great brand handbag designer that changed the world

 

COMELY HANDBAG

www.komely.com.hk

 

For the Parisian Hedi Slimane, fashion and music are two sides of the same coin. The designer, who is now fashion and evening handbag creative director of Saint Laurent, has made music, and musicians’ style, on essential part of his world since the early 1990s.

 

 

After designing men bag for Yves Saint Laurent in the 1990s.Slimane became creative director of Dior Homme in 2000, where he remained for seven years. Here, he transformed the handbag young label into the last word in Rock’n’roll cool, with members of indie bands walking the catwalk, and bespoke misic created by Slimane’s musician friends Pete Doherty and Razorlight. Slimane’s musician friends Pete Doherty and Razorlight.

 

Slimane’s look which was worn by men and women fashion handbag, a skinny silhouette, with subcultural influences to the fore.

 

Slimane’s reboot of the brand has not been without its controversies but, much to the chagrin of naysayers, it has been successful. Collections that borrow from the rock classic chime with what consumers want. Sales in the first half of 2013 rose 14 per cent on the previous year. Rock’n”roll rebels with the budget to buy designer fashion are the demographic that Slimane owns.

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