HISTORY OF MIUCCIA PRADA

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HISTORY OF MIUCCIA PRADA

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Marc Jacobs called Miuccia Prada “the designer we all can’t help watching”.An accolade that expresses how much power Prada has over fashion now. In seven minutes the average length of a fashion show she has the ability to shape a season.If Prada has the ability to surprise fashion every season, some consistencies are evident. Socks and sandals are now a some consistencies are evident. Socks and sandals are now a typically Prada combination, and among well designed, wearable clothes an element of silliness from the banana earrings of 2011 to hiking sandals covered in jewels for 2014 provides an irreverence that is uniquely hers. This combination, and the business nous of Prada’s husband, Patrizio Bertelli, have made Prada the brand a contemporary success story. Sales were up again in 2013 rising 11 per cent proving that intelligent, idiosyncratic fashion is something very much in demand.

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