Andre Courreges ,the great brand handbag designer that changed the world
How Andre Courreges ,the great brand handbag designer that changed the world
COMELY HANDBAG
A former civil engineer, Andre Courreges placed the meticulous cut of fashion handbag he had practised in Balenciaga’s atelier in the 1950s in the service of the 1960s idealism of youth and the future.
Along with Pierre Cardin and Paco Rabanne, Courreges led the cult of visionary fashion handbag design in Paris.
It was a movement that cut away superfluous material, banned decoration and established geometry and new materials, for fashion handbag and accessories, “I think the women of the future, morphologically speaking, will have a young body,” said Courreges at the time.
His miniskirts were stiff and square and advocated a minimum of body coverage, enjoying those young bodies that became visible in the 1960s.
His most characteristic symbol, often covering his dresses and bare body parts, was the youthful daisy. Unisex was another Courreges theme.
He predicted that women bags would become at least as practical as men bags.