Ralphlauren ,the great brand handbag in the world
Ralphlauren ,the great brand handbag in the world
COMELY HANDBAG
Ralph Lauren’s story is one in which the American Dream has proved a reality.
Ralph Lauren or, as he was born, Ralph Lifshitz began his journey in fashion with the humble neck tie. He started designing them in 1967, expanding the business with a $48,000. Loan a year later. It was a gamble worth taking Lauren’s route to becoming a household name began in the 1970s.
He launched a line of Ladies handbag for women in 1971 and clothed characters in two major films-The Great Gatsby in 1974 and Annie Hall in 1977.
An all American look was honed and emerged fully fledged in the 1980s, when Ralph Lauren advertisements featured happy groups of wholesome, preppy men and women, often in an outdoor setting, and always carry bags that grandstanded “American Culture”.
He trades in American archetypes: the cowboy, the biker and the Hamptons sailor have all been part of his world.
Ralph Lauren was a pioneer of 360 degree branding, introducing home ware and furniture into his output early on. He has always been about inclusive luxury, and the Ploy line younger, more casual and with a lower price point has been present from the beginning. Its polo player log is recognizable around the world, as are the shirts on which it appears.