How the great brand handbag that changed the world FUDGE THE FASHIONISTAS LET THEM EAT CAKE!

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How the great brand handbag that changed the world




The Italian label Moschino has continued to deal in the wit and irreverence as well as the heartfelt anti-establishment fervor that was the trademark of the company’s founder, Franco Moschino (1950-94).  And his spirit certainly lives on in this lusciously crafted bag issued two years after his premature death.


During the 1980s Moschino’s designs were a breath of fresh air in the stiflingly solipsistic atmosphere of the newly globalized fashion industry.  His innovations lay, however, not so much in design in the creation of new shapes or technologies but in his uncanny ability simultaneously to create luxury and to send it up.


Every fashion is worth their salt would have killed to get hold of a shirt emblazoned with the works:  “A shirt only for fashion victims.”

But there was more to all this than mere ironic whimsy there was genuine passion in the famous 1980s magazine advertisement that harangued readers to “Stop the Fashion System”.


The Fudge the Fashionistas handbag continues the tricky tightrope walk between the subversion and the perpetuation of consumerism. 


The imagery of the bag is an allusion to the base gluttony of the “fashionistas” of course, but the sheer yumminess of the polished calfskin representing the glossy darkness of the fudge sauce as it oozes down the vanilla cake crumb threatens to open up an unnerving split in the modern psyche, tor between our idealist and consumerist selves.  But that, Franco Moschino would have said, it the point.

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